3.65.24.8
Customer Relationship Management

Know Your Customers,Grow Your Marina

From first enquiry to loyal regular, manage every customer relationship in one place. Track interactions, build custom email and invoice templates, automate communications, collect feedback, and turn data into decisions.

The Complete Customer Journey

Every touchpoint is an opportunity to build a lasting relationship.

Book

Seamless Booking

Online booking with instant confirmation captures customer details from the first visit.

Experience

During the Stay

QR code payments, service requests, and automated communications keep everything smooth.

Feedback

Post-Visit Surveys

Automated feedback forms collect honest reviews whilst the experience is fresh.

Retain

Loyalty & Outreach

Reward points, personalised campaigns, and renewal offers turn visitors into regulars.

Powerful CRM Tools

Purpose-built for marinas, harbours, and waterside locations

Customer Database

Every Customer, One Place

A centralised record for every person who has booked, visited, or enquired at your marina. Contact details, vessel information, booking history, feedback, communication logs, and documents — all accessible in a single, searchable view. Filter by spend, visit dates, tags, flags, and customer type. View as cards or a sortable table.

Advanced search and filtering (spend, visits, tags, flags)
Customer segmentation by type, status, and activity
Lifetime value and spend tracking per customer
Multiple contacts per customer with primary designation
Card view and table view with bulk operations
CSV export for external reporting
Customer Database

Email & Document Template Builder

Design Professional Templates Without Code

A visual drag-and-drop builder for creating custom email templates, invoice layouts, and contract documents. The inspector drawer lets you configure every component. Templates support HTML output for emails and PDF generation for invoices and contracts, with configurable page size, orientation, margins, and header/footer options.

Drag-and-drop visual editor with real-time preview
Template types: email, invoice, contract, and custom
PDF generation with A4/Letter, portrait/landscape options
Duplicate, search, and manage templates from one dashboard
Attach files and link templates to reports for bulk use
Email & Document Template Builder

Bulk Email Campaigns

Targeted Communications at Scale

Send personalised emails to hundreds of customers using your custom templates and report data. A guided five-step wizard walks you through selecting a template, choosing your data source, mapping recipient fields, configuring the send, and reviewing before dispatch. Track delivery metrics and campaign performance from a central dashboard.

Five-step send wizard (template, report, mapping, config, review)
Personalised emails from custom report data
Test mode to preview before sending to all recipients
Campaign history with delivery tracking
Scheduled or immediate dispatch
Recipient preview with sample data
Bulk Email Campaigns

Automated Message Streams

The Right Message at the Right Moment

Configure trigger-based automation workflows that send emails, create tasks, or update customer records when specific events occur. Triggers include payment confirmations, arrival reminders, departure, document expiry, waitlist status changes, and more. Add conditions and delays for precise targeting.

Event triggers: payment, arrival, departure, document expiry, and more
Conditional logic with AND/OR, value checks, and list filtering
Actions: send email, create task, update tags/flags
Configurable delays (days, hours, minutes from trigger)
Priority settings for conflict resolution
Execution analytics and testing tools
Automated Message Streams

Task Management

Nothing Falls Through the Cracks

Create, assign, and track tasks linked to specific customers or opportunities. Set priorities from low to urgent, assign due dates, and use quick filters to see overdue items, tasks due today, or your personal workload. Task types include follow-up calls, emails, meetings, document reviews, and renewal reminders.

Six task types: follow-up, call, email, meeting, document review, renewal
Priority levels: low, medium, high, urgent
Quick filters: my tasks, overdue, due today, due this week
Assign to any staff member with due date tracking
Link tasks to customers for context
Completion modal with notes and status updates
Task Management

Interaction Logging

A Complete Communication History

Log every customer interaction — emails, phone calls, in-person conversations, and internal notes — against the customer record. Connect your Microsoft Outlook account to send and receive emails directly from the customer timeline, keeping all communications in one place. Each entry is timestamped, colour-coded by type, and visible to your entire team, ensuring no one asks a customer to repeat themselves.

Log types: email, phone, in-person, internal note
Microsoft Outlook integration for seamless email communication
Chronological timeline per customer
Colour-coded interaction types for quick scanning
Full team visibility on customer communications
Interaction Logging

Feedback & Surveys

Listen, Learn, Improve

Create custom feedback forms with a no-code builder and distribute them automatically after visits. Collect ratings, text responses, and structured feedback across multiple question types. Analyse results with built-in charts, searchable response tables, and completion rate tracking.

No-code form builder with multiple question types
Automatic post-visit distribution
Response analytics with bar charts and averages
Anonymous or identified submissions
Feedback & Surveys
Analytics & Reporting

Turn Data into Decisions

Real-time dashboards and flexible reporting give you the insights to grow revenue, improve satisfaction, and run a tighter operation

Revenue Tracking

Real-time revenue dashboards broken down by source, period, and customer segment.

Customer Insights

Visit frequency, average spend, vessel types, and geographic distribution at a glance.

Lifetime Value

Track total spend, visit count, outstanding balance, and overdue payments per customer.

Feedback Analysis

Aggregate feedback scores into actionable insights. Track satisfaction trends over time.

Communication Analytics

View all emails sent, delivery status, campaign performance, and engagement metrics.

Custom Reports

Build reports filtered by date, booking type, customer segment, or any dimension you need.

Analytics Dashboard
Access Control

The Right Data for the Right People

Not every team member needs access to financial data or customer contact details. Role-based permissions let you control exactly who can view, edit, and export customer information. Harbour masters see the full picture. Seasonal staff see what they need.

  • Configurable privilege levels per staff member
  • Customer data access restricted by role
  • Financial data visible only to authorised users
  • Complete audit trail of data access and changes
Staff Roles & Permissions

Connected to Everything

Your CRM doesn't exist in a silo. It connects with every part of your marina management system.

Microsoft Outlook

Sync booking events with your Outlook calendar. View and manage marina events alongside your personal schedule.

Stripe Payments

Secure payment processing for online bookings, invoices, and payment requests. PCI-compliant and fully integrated.

Booking System

Customer data flows seamlessly between your booking engine, CRM, waitlist, and maintenance modules.

Ready to Build Stronger Customer Relationships?

Stop treating customers as transactions. Get the full picture of every customer interaction, automate your communications, and build templates that represent your brand.